It has been almost 3 months since we had the Demo Day of our first startups batch within the framework of Vibranium.VC Softlanding program. During expert sessions, we did talk a lot about networking and communication challenges founders face in a new country. In this article, we decided to highlight the top 5 communication challenges when relocating to the States. Spoiler — knowing the English language is #1.

Challenge #1. Language.

Language is crucial — doesn’t matter where you plan to move. If you want to blend in with society — language is the tool that will help you to do that faster. Spelling of USA, it’s important to learn and practice English intensively, constantly improving both your vocabulary and pronunciation. The better your English language skills are, the higher your chances of success.

​​Non-US founders often need to learn English for several reasons, especially if they plan to operate in the international business world or wish to access the global market. Here are some key reasons why speaking English is essential:

  • Networking and collaboration: In the business world, networking and collaboration are crucial for growth and success. English enables non-US founders to engage with other entrepreneurs, industry experts, and potential collaborators from different parts of the world.

Try to expand your network of English speaking innovation ecosystem players, do not only stick within your language speaking community.

  • Participation in international events: conferences, trade shows, and business events often take place in English-speaking countries or involve participants who primarily communicate in English.
  • Legal and regulatory matters: when dealing with international business transactions, contracts, and legal matters, English is often the language used in official documents. Understanding English ensures that non-US founders can comprehend and negotiate the terms effectively.

While English proficiency is essential, it’s worth noting that many successful non-US founders have achieved remarkable feats without being native English speakers. The ability to speak multiple languages and understand diverse cultures can also be advantageous in international business. However, English remains a crucial language for global business communication and opportunities.

Challenge #2. Cultural differences.

The first problem is a lack of understanding of the local business etiquette and mentality. It’s essential to invest time in learning the nuances of conducting business in the USA, understanding communication formats, business correspondence, and cultural norms. In general, the USA has a large number of immigrants.

Fully 55% of billion-dollar startups were founded by immigrants.

There’s no expectation that you’ll know and understand everything perfectly from day one. Americans are understanding and open-minded toward those who have moved here and are trying to build a new life. However, they won’t tolerate ignorance.

Challenge #3. Diverse teams.

The ability to work collaboratively in diverse teams is crucial for non-US founders as it fosters cross-cultural collaboration, enhances adaptability to foreign business environments, and promotes innovation and creativity. Embracing diversity enables them to build a broader network, navigate cultural sensitivities in communication, and make better-informed decisions. Additionally, it contributes to a positive reputation, attracting top talent, investors, and potential partners, ultimately supporting the success and growth of their businesses in a global market.

The more diverse your environment is, the faster and more effectively you can integrate into the innovation community in the USA.

Challenge #4. Reputation matters.

Work on your reputation and image. Reputation matters a lot here; well, actually, anywhere. Update your social networks, create a quality LinkedIn profile, attend events, make new connections, expand your network, and carefully build your reputation as a reliable, high-quality, and business-oriented individual with whom it’s pleasant to do business.

They say that first you work for your reputation then it works for you — always keep that in mind.

Challenge#5. Giving back to the community.

Giving back to the community is an essential principle in the innovation ecosystem. Find something you’re willing to give back, without expecting anything in return, just to help someone else. Contributing to the community enhances the founder’s reputation, attracting more support and opportunities. It enables startup founders to have a positive social impact and inspires further innovation, creating a cycle of support, growth, and collaboration that benefits both the innovator and the broader ecosystem.

The act of “giving back” will be appreciated, and you’ll not only find satisfaction but also receive positive attitudes towards yourself and your initiatives.