Menlo Park, USA—July 23, 2024— Vibranium.VC proudly announces its participation in AppMagic’s $3 million Series A funding round, contributing $500,000 to support the company’s ambitious growth plans. This strategic move comes amidst Sensor Tower’s recent acquisition of Data.ai, marking a pivotal moment for AppMagic’s expansion.
AppMagic, a US-based service for mobile app market intelligence designed for quick and powerful market research, plans to allocate this funding to research and development to introduce new features and establish dedicated sales teams for the US, China, Korea, and Japan, recognizing the specific sales approaches required in these markets. GEM Capital acted as the lead investor in the round with a $2.5 million investment, while Vibranium. VC’s strategic contribution underscores its commitment to supporting the growth of early-stage SaaS B2B companies.
For Vibranium.VC, AppMagic became another portfolio company to secure the highest investment of $500,000.
Zamir Shukho, Vibranium.VC Founder and GP, stated: “Our fund decided to invest because we saw AppMagic’s strong expertise in the gaming app market. Their tool offers a wide range of filters and can gather live data from many gaming apps. Even with a few big competitors, we were impressed by the team’s clear strategy for positioning and engaging their target audience.”
This investment reflects Vibranium.VC’s confidence in AppMagic’s vision and its potential for significant impact across global markets.
AppMagic
Founded in 2016 by Max Samorukov, AppMagic quickly gained traction in the market analytics space, driven by Samorukov’s experience as CPO at mobile publisher Crazy Panda and a vision for more accessible and powerful analytics tools. Seed funding of $200k was raised from performance marketing firm RoasUp.
AppMagic stands out with its suite of advanced tools, including the ‘Success Meter’ which highlights market segments that are favorable for the emergence of hit titles, and the ‘Live-Ops’ analysis tool, which provides insights into how top-performing games are operated to best retain and monetize their audience.
With a diverse client base comprising over 250 global companies, including tech giants such as Google, AppMagic has consistently demonstrated strong annual growth rates. This underscores its reputation for delivering reliable and actionable insights that drive business decisions.
“AppMagic remains committed to developing a user-friendly, full-spectrum toolset for mobile app market research,” said Max Samorukov, CEO of AppMagic. “We aim to establish regional sales teams to improve our global presence. We also continue to support smaller companies and developer communities with very flexible pricing and rich functionality accessible for free.”
With the merger of Sensor Tower and Data.ai, many companies that preferred Data.ai are now seeking alternatives due to dissatisfaction with Sensor Tower’s interface. AppMagic offers a strong alternative, though it is currently under-recognized. This investment will help raise AppMagic’s profile as a viable and superior option in the analytics space. AppMagic is aiming to emerge as a leading choice for gaming companies, publishers, investors, and other stakeholders seeking affordable, comprehensive and intuitive analytics solutions.